Growing a thriving legal practice requires more than just understanding and interpreting the law. It also involves finding clients—and with every passing year, more and more clients turn to web searches to find legal representation.
Digital marketing is a particularly specialized skill; it involves intermediate-level coding skills, a working understanding of web development, and the time to regularly research changes to keywords and search terms that could maximize your reach. Here’s the ugly truth: great lawyers aren’t always great marketers.
Think of marketing as a skill on par with taxes or tech support: it’s almost always easier to hire an expert than to do it yourself. With that said, not all digital marketing specialists are created equal. As it’s a new field—and one with relatively little third-party oversight—just about anyone can take a short online class and call themselves a “digital marketing specialist.”
When vetting digital marketing law firms, you will want to make sure to ask questions that evaluate the quality of the firm. Here are nine great questions to ask a digital marketing team that wants to work with you—and the answers TGDM would give if you were to ask us.
Yes. Trial Guides Digital Marketing grew from decades of proven success as a trusted legal publishing resource and eCommerce company marketing to lawyers. After 20 years of building our legal brand, our team recognized a significant gap: attorneys needed specialized website and SEO support from experts who truly understand the nuances of legal practices and diverse business goals. Our digital marketing services are specifically tailored to the needs of attorneys and attorney-related professionals.
We are honored to work with some of the country’s leading law firms, with case specialties ranging from motor vehicle accidents and insurance bad faith to nursing home abuse and wrongful death. We are always excited to work with new case types and help solve the marketing challenges that arise in this industry.
Here is a brief list of practice areas we have written on in the last 12 months:
Motor Vehicle Accidents: car accidents, trucking accidents, motorcycle accidents, bicycle accidents, pedestrian accidents, bus accidents, boating accidents and rideshare (Uber/Lyft/taxi) accidents
Premises Liability: slip and fall accidents, dog bites/animal attacks, trampoline accidents
Assault and Sexual Assault
Civil Rights Law
Product Liability: defective products, toxic exposure, product recall, lemon law, airbag and seatbelt failures
Mass Tort: Camp Lejeune, hernia mesh lawsuits, PRIME sports drink recall
Medical Malpractice: misdiagnosis, delayed diagnosis, failure to treat, surgical errors, birth injuries, prescription drug errors, anesthesia errors, failure to prevent or treat infections, improper use of medical devices, diagnostic errors, failure to obtain informed consent, nursing home negligence
Birth Injury: cerebral palsy, brachial plexus injuries (including erb’s palsy and klumpke’s palsy), hypoxic-ischemic encephalopathy (hie) / perinatal asphyxia,brain damage (including intraventricular hemorrhage and intracranial hemorrhage), skull fractures, bone fractures (such as clavicle or collar bone), kernicterus, newborn cephalohematoma, newborn jaundice, periventricular leukomalacia, intrauterine fetal demise (stillbirth), nerve damage
Catastrophic injuries: traumatic brain injuries, spinal cord injuries, burn injuries, broken bones, orthopedic injuries
Workplace Accidents: Construction accidents, Workers Comp cases,
Nursing Home Neglect/Nursing Home Abuse
Estate Planning: Medicaid asset protection, medicaid crisis planning, Medicaid Asset Protection Trusts (MAPTs)
Wrongful Death
Insurance Bad Faith: first-party, third-party, conspiracy/fraud (class-action)
Uninsured/Underinsured Driver Accidents
We can share several! Please see our case studies page, and check back frequently; we add new success stories all the time.
To track campaign success, we focus on metrics aligned to your campaign goals. Our team reviews website traffic, impressions, and social engagement.
For simple lead generation, we track the number and quality of leads, lead conversion rates, and CPL (cost per lead). We vary our approach based on your goals and budget, but most clients wish to have back-end support as well as content creation for long-term SEO growth.
Yes! We offer a variety of bespoke digital marketing products based on your needs and budget.
Read more about each:
Have something else in mind? Reach out to us to discuss how we can help.
TGDM understands that entering into a partnership with a digital marketing brand can be a stressful enterprise; you won’t know if you’ll get your money’s worth for months, or sometimes years, after signing a contract. We appreciate the hesitance that many attorneys feel with regard to partnering with a marketing agency—and we take this concern seriously.
With this in mind, we offer one-off audits and content-creation assistance, as well as flexible contract terms of varying durations. We encourage you to ask questions if you are uncertain about the process or what to expect.
Yes! Trial Guides’ Customer Solutions works to pair every client with a dedicated account manager. This dedicated liaison acts as a central point of contact between you and the various members of our team — PPC experts, web developers, social media assistants, graphic designers, writers, and so on — to simplify communication. Your account manager will be available to answer questions, offer feedback, and provide support for your entire marketing apparatus.
Just as a lawyer cannot guarantee a particular outcome on a case, your digital marketing team cannot guarantee results based on specific metrics. We can, however, make sure you stay apprised of any new challenges to your marketing goals, and offer an evolving strategy to stay aligned with changing market trends. SEO work can generally be seen in the data after about 90 days of consistent website improvements.
Trial Guides Digital Marketing offers a monthly performance check-in, as well as ongoing availability through email. To learn more about our services, click here.
Absolutely. TGDM understands that a great digital marketing strategy starts with understanding the other websites also vying for those precious top spots. At TGDM, every campaign begins with an exhaustive analysis of what already exists in your local marketing sphere; this means everything from local keyword searches to competitor website analysis. From there we determine what overlap you share with your competitors, any weak spots they may have, and any opportunities to improve your competitiveness against them.
Because no two clients—or practice areas—are exactly the same, each project will have a slightly different competitor profile. As we build out your local web presence, our content creation team keeps an eye out for local events and news that may be of interest to your readers, and we quickly switch to topical content if such is needed.
When choosing a digital marketing team, we encourage you to ask specific questions about each firm’s track record and capabilities, and knowledge about this ever-evolving field. Trial Guides is proud to offer our answers below:
Exclusive legal marketing focus
Broad legal practice area experience
Proven case studies
Results tracking
Flexible, a la carte services
Contract flexibility
Dedicated account manager
Regular updates
Local competitor research
To learn more about us, or to schedule a free website audit and consultation, please get in touch.
In digital marketing, four simple metrics often make the biggest difference: clicks, calls, likes, and shares. Each one represents a different type of engagement with your potential clients, and each can be improved through deliberate, targeted strategies.
Over the weekend of September 12, 2025, many SEOs and site owners, particularly in service-based niches such as legal and home services, observed ~50% drops in Google Search Console (GSC) impressions, despite rankings and clicks remaining largely stable.
