As a law firm owner, you've almost certainly heard the question can ChatGPT write my blog content for me? And the answer to that is obviously, yes, it's a generative AI platform, and it will absolutely generate whatever you write a prompt for. However, you should ask whether Google will penalize you for using AI-generated content on your website. And the answer to that is yes and no, but mostly yes.
The problem is AI content still needs significant editing from a human to perform well on Google. There's a misconception that this quick fix of ChatGPT, which can instantly create content, has solved all the time-constraint issues that go into marketing at your law firm. That's just not true, and it sounds too good to be true because it is. Google focuses on user-perceived value, and AI has yet to replicate that for law firm marketing.
The solution is fairly simple: you work with marketers that you trust to create carefully curated content plans that merge the best of both worlds with human insight and these AI tools. Now, Google's search algorithm is never set in stone. All updates deeply impact your law firm, and each time Google changes, your marketing team, internally or externally, needs to stay up to date on that and pivot your marketing strategy accordingly.
Make sure that you are working with a team you trust. Imagine a scenario where you don't have to worry about marketing or AI at all. That's the solution we offer at Trial Guides Digital Marketing, and we keep up with the changing trends so that you don't have to. It takes a bit of education and a bit of expertise, and that means you should reach out to those who live this stuff the same way you live your practice. Trial Guides has served the legal industry for 20 years. We revolutionized the legal education area, and now we are here to revolutionize the legal marketing industry.
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