Pay-Per-Click (PPC) Management

More than 6 in 10 website searchers will click on a paid link. When a potential client is looking for legal representation, being the first face they see could mean the difference between them choosing you or your competitor. PPC can generate quick results, but it can also be very expensive.  In fact, legal keywords are amongst the most expensive of all PPC campaigns in Google. For this reason, our PPC strategists focus on targeted PPC campaigns to minimize costs and maximize reach; we focus on a narrow target audience and underscore your specific practice areas so we can launch your PPC campaign with confidence. We have the tools to make this powerful marketing automation move your website to the top of the list.

The ecosystem of digital advertising in the legal space is a complex problem for law firms to solve. To paint a brief picture:

• Keywords in legal pay-per-click (“PPC”) advertising are among the most expensive on Google and continue to be year over year. 

• The digital marketing space for law firms is full of predatory agencies looking to take advantage of busy law firms with little marketing knowledge, money to spend, and a need to grow their business.

• Defining success for digital marketing campaigns depends on your firm’s practice type, niche, and desired case volume.

Trial Guides Marketing Agency is built by a lawyer for lawyers. The founder of Trial Guides and our Marketing Agency is a full-time practicing plaintiff lawyer.  We have worked with many of the leading plaintiff lawyers in the United States over the past two decades.  Many are great lawyers but don’t know how to do digital marketing, nor do they want to learn how.  They want to focus on being the best lawyer possible, not the best marketer. But you need great cases to achieve success, which requires someone to do great marketing for you. Finding the right marketing agency has proven very challenging for law firms.

We have heard many stories from authors and customers with massive PPC or social media marketing expenditures without resulting benefits.  Sometimes the agencies take the money and do little or no work. Or with PPC ads, they will “set it and forget it” resulting in less than optimal outcomes. Trial Guides created a digital marketing agency to provide high-quality work to law firms. We will help your firm generate a PPC marketing strategy that maximizes your opportunities for new business in the most cost-effective way.

We have crafted our digital advertising services to address many of the obstacles we’ve encountered over the years to ensure we provide the tools and strategies necessary to drive your firm’s bottom line. Rather than “set it and forget it” PPC campaigns used at most agencies, we regularly review the performance of the ads and then change our approach to achieve the best results. This method is used by Fortune 100 companies and the world’s leading digital marketing specialists.  Despite legal keywords in the United States being amongst the most expensive PPC ads in the world, few legal marketing agencies use such an approach.

When you hire Trial Guides Digital Marketing Agency, you will be assigned a dedicated digital marketing strategist to learn the fine details of your law firm’s marketing goals and develop a partnership to help your business thrive. We offer a user-friendly reporting platform so you can see real-time updates on how your PPC campaign is performing, along with frequent check-ins to ensure that our digital advertising efforts are aligned with your firm’s public image, goals, and holistic marketing plan. These are just some of the methods we’ve refined to provide highly effective PPC services for your law firm.

If you have questions about your firm’s PPC strategy or want to learn more about our approach to digital advertising, schedule a free analysis with us today.