How do you stack up among your local competitors? While settlements and verdicts are easy to compare; website strength, traffic, and leads are less obvious. Most attorneys have no idea where they actually stand in the world of digital marketing.
Google holds law firm websites to a higher content standard than most industries. Here's what E-E-A-T and YMYL mean for your law firm website — and exactly what you need to do to meet Google's bar and rank competitively.
AI ranking is already determining which law firms get found — and which ones don't. Learn how AI platforms evaluate attorney websites and what your firm needs to do to get cited, recommended, and seen.
The primary focus of many law firm marketing agencies is high priced paid advertising – often referred to as Pay Per Click or PPC. Our prediction; Marketing agencies that have prioritized PPC over content have set up customers for failure with AI.
AI platforms like ChatGPT and Google AI Overviews are changing how clients find attorneys. Here's what Answer Engine Optimization is and what your law firm needs to do about it.
The way people search for legal help is shifting fast — fewer Google clicks, more calls from people who say they 'found you on AI'. GEO is the strategy that puts your firm inside those AI answers. Here's what it is and how to get started.
In digital marketing, four simple metrics often make the biggest difference: clicks, calls, likes, and shares. Each one represents a different type of engagement with your potential clients, and each can be improved through deliberate, targeted strategies.
Over the weekend of September 12, 2025, many SEOs and site owners, particularly in service-based niches such as legal and home services, observed ~50% drops in Google Search Console (GSC) impressions, despite rankings and clicks remaining largely stable.
Consistently high-ranking websites, whether for a law firm or other type of business, will always have the same three elements in play.
On Sunday, August 24, 2025, we began observing a significant decline in both impressions and clicks across multiple Google Search Console (GSC) accounts, spanning legal, home services, and e‑commerce websites. This post documents our findings to date and w