News & Insights

The next Google core update is expected in June-July 2026. Use this mid-year audit to make sure your law firm is positioned to gain, not catch up.

AI tools like ChatGPT and Perplexity are sending traffic to your law firm — but Google Analytics is missing most of it. Here's why, and what to do about it.

Reddit and Quora consistently rank on page one of Google for the exact questions your future clients are typing. Here's how law firms can use both platforms to build credibility, improve rankings, and drive qualified traffic — the right way.

Medical SEO under YMYL is one of the strictest content standards on the web. Our guide explains what doctors and medical practices need to know to rank — and the compliance traps to avoid.

Entity SEO is one of the most misunderstood disciplines in legal marketing. Our 2026 guide breaks down what it means, how to build authority, and the black-hat tactics every law firm should avoid.

How do you stack up among your local competitors? While settlements and verdicts are easy to compare; website strength, traffic, and leads are less obvious. Most attorneys have no idea where they actually stand in the world of digital marketing.

Google holds law firm websites to a higher content standard than most industries. Here's what E-E-A-T and YMYL mean for your law firm website — and exactly what you need to do to meet Google's bar and rank competitively.

AI ranking is already determining which law firms get found — and which ones don't. Learn how AI platforms evaluate attorney websites and what your firm needs to do to get cited, recommended, and seen.

The primary focus of many law firm marketing agencies is high priced paid advertising – often referred to as Pay Per Click or PPC. Our prediction; Marketing agencies that have prioritized PPC over content have set up customers for failure with AI.

AI platforms like ChatGPT and Google AI Overviews are changing how clients find attorneys. Here's what Answer Engine Optimization is and what your law firm needs to do about it.